Research is the foundation of good writing!
Archetype offers highly developed literature review and desktop research skills for scientific, academic and general research. A range of print and electronic media is utilised, including the internet, academic and scientific journals and periodicals, searches of local agency archives, historical information, and municipal and university libraries.
Archetype can present the results of such research as summaries or bibliographies, or can present information in a more detailed and formal written format involving text and graphics.
Research may also take the form of personal interviews with staff, sector professionals and consumers. Sue Claridge has written numerous articles based on interviews with a range of people, in particular in her role as writer/editor of the Breast Cancer Network magazine Upfront U Kaiora for 13 years.
Selected Research Projects and Clients
Sweet Louise Inc: Review of the medical literature on improvements in quality of life for women with metastatic breast cancer.
Breast Cancer Network (NZ) Inc. (2003 - 2016): Research into the issues that impact on New Zealanders affected by breast cancer using a wide variety of sources including the medical literature, and interviewing health professionals, researchers, breast cancer patients and their supporters.
Brand Developers: Research using the internet and medical literature a series of health book on osteoarthritis, prostate, colon and liver health, and the medicinal and nutritional value of a wide range of plant foods.
Netpointers: Interviewing Netpointers clients for information for press releases on the success of their Search Engine Optimisation services.
Freelance Research: Research for freelance articles for Organic New Zealand, Fitness Life and pink magazines.
RESEARCH & LITERATURE REVIEW
"Research is formalised curiosity. It is poking and prying with a purpose."
Zora Neale Hurston